Outcome
The project resulted in a first visual direction for an early-stage AI product, including logo exploration, website design and experimental 3D visuals.
The work helped shape the product’s initial digital presence and communicate a new, abstract concept in a more structured and visually engaging way.
The work helped shape the product’s initial digital presence and communicate a new, abstract concept in a more structured and visually engaging way.
Project scope
- Logo design and visual identity
- Website design for an AI SaaS product
- Exploration of multiple visual directions and color systems
- 3D visual concepts and interactive elements
- Visual storytelling for an abstract AI product
- Responsive desktop and mobile design
Approach
The project started with logo design and exploration of different visual directions for the brand and website. I created multiple concepts, color systems and layout approaches to define an aesthetic that would feel modern, technical and credible for an AI product.
A key part of the work was shaping the visual language from scratch and creating a website experience that could present the product in a simple and engaging way.
As part of the visual exploration, we also tested interactive 3D elements created by me in Spline. The goal was to represent AI as a dynamic, evolving system and add a more innovative feel to the website.
These elements were later removed due to performance considerations, which is a common trade-off in early-stage products where visual experimentation and load speed need to be balanced.
A key part of the work was shaping the visual language from scratch and creating a website experience that could present the product in a simple and engaging way.
As part of the visual exploration, we also tested interactive 3D elements created by me in Spline. The goal was to represent AI as a dynamic, evolving system and add a more innovative feel to the website.
These elements were later removed due to performance considerations, which is a common trade-off in early-stage products where visual experimentation and load speed need to be balanced.
Mimos was an early-stage AI startup focused on helping businesses increase visibility across AI-powered search platforms.
At the time of the project, the product was still in its early stage, with positioning, messaging and visual direction actively evolving. The goal was to create the first visual foundation for the brand and translate an abstract AI-focused idea into a clear website experience.
At the time of the project, the product was still in its early stage, with positioning, messaging and visual direction actively evolving. The goal was to create the first visual foundation for the brand and translate an abstract AI-focused idea into a clear website experience.
MIMOS
AI startup branding, website design and 3D visual exploration
Back to the Home Page
