Outcome
The project resulted in a clean and cohesive Shopify experience that balances minimalism, usability, and a stronger visual presence.
The final design established a more elevated and fashion-oriented direction for the brand, while giving the client a flexible structure they could continue to adapt, update, and experiment with over time.
Completed within Lumios Digital. Design and art direction by me.
The final design established a more elevated and fashion-oriented direction for the brand, while giving the client a flexible structure they could continue to adapt, update, and experiment with over time.
Completed within Lumios Digital. Design and art direction by me.
Project scope
- Visual direction for a newly launching jewelry brand
- Custom Shopify theme design
- Modular system with reusable sections
- Clean and intuitive e-commerce interface
- Core e-commerce flow design, including product listing pages, product detail pages, filtering, shopping cart, and checkout experience
- Product presentation and visual hierarchy
- Responsive desktop and mobile design
- Flexible layouts for future campaigns and seasonal updates
Approach
The early stages of the project focused on exploring different visual directions and establishing a strong aesthetic foundation for the brand.
I created multiple design concepts and iterated closely with the client to move from a more neutral direction toward a more elevated, high-end look and feel.
Since final photography was not available at the beginning, AI-generated visuals were used as exploratory references to define mood, composition, and product presentation before the final photoshoot was produced.
In parallel, we designed the website as a flexible custom Shopify theme, with modular reusable sections that could be mixed, matched, and updated over time for seasonal edits, campaigns, and future content changes.
I created multiple design concepts and iterated closely with the client to move from a more neutral direction toward a more elevated, high-end look and feel.
Since final photography was not available at the beginning, AI-generated visuals were used as exploratory references to define mood, composition, and product presentation before the final photoshoot was produced.
In parallel, we designed the website as a flexible custom Shopify theme, with modular reusable sections that could be mixed, matched, and updated over time for seasonal edits, campaigns, and future content changes.
Tashola (www.tashola.com) was a newly launching brand with no existing website or visual content. The only starting point was a logo and a loose set of initial ideas and references.
The goal was to define a clear visual direction and translate it into a refined Shopify e-commerce experience that would feel elevated, minimal, and fashion-oriented, while keeping the interface intuitive and easy to navigate.
The goal was to define a clear visual direction and translate it into a refined Shopify e-commerce experience that would feel elevated, minimal, and fashion-oriented, while keeping the interface intuitive and easy to navigate.
Tashola
Shopify website design and art direction
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